The storm of the season had just swept through, leaving behind a trail of destruction. Homes and businesses had roofs torn off, trees uprooted, and electricity lines collapsed. Many saw it as a nightmare come true. However, for roofers like Noah, it was an opportunity knocking.
Having worked as a roofer for more than ten years, Noah had witnessed several storms. He was aware that gaining new clients and expanding his company depended heavily on the days and weeks that followed a bad weather incident.
But he also understood that it could be difficult to navigate the chaos and competition that accompanied post-storm roofing sales. That's when he used door-to-door software to get through the storm.
Let's explore how roofers like Noah use D2D software to succeed in the competitive world of post-storm roofing sales.
Let's take a look at these key statistics first.
Demand in the roofing business has significantly increased, especially after storms. According to recent figures, over 90% of the North American market is made up of roof replacements, both in terms of volume and value.
The United States had around 109,331 roofing contractor enterprises in 2022, marking a 1.8% growth over the previous year. With the global roofing industry expected to reach $156 billion by 2030, roofers have an enormous opportunity to capitalize on post-storm recovery.
For example, August 2021 saw Hurricane Ida, a Category 4 storm that devastated Louisiana and left insured property losses ranging from $17 billion to $25 billion. The consequences caused an unexpected rise in the need for roofing services, which offered roofers a lot of business prospects.
Storms frequently leave streets of devastation behind, including damaged roofs that need immediate repair.
Most homeowners are overwhelmed by the aftermath and are looking for reputable roofers to inspect and fix their roofs. Roofers have a great chance to take advantage of this increased demand and offer their services.
When a storm damages their roof, homeowners frequently worry about the stability and safety of their houses.
They demand prompt evaluations and fixes to stop additional harm. Roofers that can react quickly and efficiently will have a higher chance of landing jobs because of this urgency.
There's usually more competition among roofing companies following a storm. Companies must set themselves apart from the competition as many roofers struggle to meet the demand.
Roofers can communicate with homeowners immediately, assess damage, and deliver timely solutions through a streamlined approach made possible by D2D software.
Contractors can seize this opportunity and grow their company by managing leads, quickly identifying and reaching out to impacted homeowners, thus accelerating their sales process.
Be the first one to approach, here's a blog for Mastering Door-to-Door Canvassing with Knockbase Canvassing Software: Tools and Techniques.
Knockbase door-to-door sales software offers a range of capabilities designed exclusively for the roofing sector, allowing roofers to handle the hurdles and capitalize on the opportunities presented by post-storm conditions.
Knockbase's advanced mapping tools let roofers visualize and manage their sales territories more efficiently.
For example, roofers can target high-potential areas with their canvassing efforts to ensure they reach as many potential customers as possible who need their services by identifying communities most damaged by storms.
To improve organization and coverage, roofers can designate certain areas to their field sales reps using the software's territory assignment tool.
With the software's auto-capture feature, property data is automatically gathered as a roofer canvas, saving manual entering time and guaranteeing accurate homeowner information.
With complete lead management tools, roofers can organize and prioritize leads based on urgency and potential value, assuring their sales team concentrates on the most promising opportunities.
For example, based on information from insurance claims, a roofing company can utilize Knockbase to compile a list of prospective clients and rank the leads according to the severity of roof damage.
Roofers may ensure that their field sales teams cover the most ground while minimizing travel time and fuel expenses by using Knockbase's intelligent routing feature to determine the most efficient routes for them.
Roofers may increase team efficiency and get more potential customers in less time with the help of the software, which automatically generates ideal routes and allows for real-time adjustments based on changing conditions.
This means sales reps can visit up to 30% more homes in a day, leading to more leads and sales.
One of the most important steps in the sales process is turning leads into appointments. Knockbase's appointment scheduling and management tools make this process easier.
Roofers may quickly convert leads into scheduled appointments using the web scheduling feature of the software, which minimizes back-and-forth communication and guarantees prompt follow-ups with interested prospects.
This efficient method increases the possibility of finishing operations by connecting roofers with clients when they are most responsive.
Here's how you can Streamline Client Meetings with Knockbase’s Appointment Scheduling System.
Knockbase offers roofers real-time analytics and performance tracking tools, allowing them to measure key metrics including the number of doors knocked, appointments scheduled, and conversions.
Managers may also keep an eye on their team's output with the software's performance tracking capabilities, which ensures top performance and coverage.
For instance, roofers can make data-driven decisions that boost growth by identifying areas for improvement, refining their sales strategies, and evaluating this data.
During canvassing, Knockbase gives sales reps all the tools they need to close deals, such as product information, sales scripts, and proposal templates.
This allows the outside sales teams to get useful data that can help them improve their sales operations.
Knockbase's door-to-door app provides gamification features, like goal-based rewards and point systems, to encourage healthy competition among sales representatives and increase team morale.
Knockbase integrates effortlessly with existing CRM systems, synchronizing customer data across platforms to provide a complete picture of each customer's journey.
Roofers can now effectively handle client interactions, obtain the most recent data, and guarantee effective team communication because of this integration.
Roofers can increase customer engagement and loyalty by strengthening customer relationships with current and potential clients with the help of CRM integration.
Here are three key strategies for using Knockbase effectively in the post-storm environment:
Following a storm targeted canvassing serves as essential for roofers wanting to contact households in need.
Roofing firms may view sales regions and pinpoint places in need of extensive repairs with Knockbase. This makes it possible for field sales representatives to interact with homeowners efficiently, increasing lead generation and field time.
With its lead management features, Knockbase enables efficient communication and customer engagement. Roofers can utilize Knockbase to track interactions with both existing customers and potential prospects after making the initial contact.
For example, the sales team can easily retrieve prior conversations with a client who shows concern about possible future damage and provide tailored advice based on that house's particular circumstances.
Homeowners are more likely to select the same company for further services when they receive individualized attention, which fosters loyalty and confidence.
A roofing business can examine information gathered from their sales operations, including the number of doors they knocked, the times and locations of their appointments, and the conversion rates they got.
The sales management team can change its approach to devote more resources to a neighborhood if the data indicates that it has a greater conversion rate. Additionally, roofing firms can continuously refine their strategy by monitoring which sales methods produce the best outcomes.
Read our blog for Turning Canvassing Stress into Motivation with Knockbase Canvassing Software.
As Gary Vaynerchuk puts it, "The best marketing strategy ever: care." This is a very popular idea in the roofing industry, especially after a storm when homeowners are often nervous and in need of reassurance.
When field sales representatives knock on the same door, they are helping uncertain families by providing solutions and assistance rather than just trying to close a deal.
In a market where competition is intense, this strategy cultivates trust and creates enduring customer connections, which are extremely valuable.
Stormy Weather?
No Problem! Knockbase Has Got You Covered! Try Knockbase today.
Knockbase enables roofers to approve leads depending on the severity of roof damage, homeowner interest, and insurance coverage.
Roofers can prioritize and arrange leads using Knockbase's lead management capabilities to make sure they follow up on the most promising chances.
Whether roofing companies are seasoned contractors with larger crews or new organizations just starting, Knockbase is made to grow with their needs. As a flexible solution for the roofing industry, the software may be tailored to meet different operational needs and sales tactics.
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