1. Rising Energy Costs

Electricity prices in Canada just keep going up, and homeowners are feeling the pinch.

As of September 2023, the average cost was 19.2 cents per kilowatt-hour, but in some places like the Northwest Territories, it’s as high as 41 cents per kilowatt-hour. That adds up fast, and with no sign of prices slowing down, people are looking for ways to cut costs.

That’s where solar comes in. (Source)

Instead of relying on expensive grid electricity, homeowners can generate their own power and lower their bills.

Once the panels are up, the energy is basically free, making solar a smart long-term investment for anyone tired of watching their electricity bills climb.

2. Emission Reduction Goals

Canada has set big goals for fighting climate change: cutting emissions by 40-45% by 2030 and hitting net zero by 2050. That’s a huge shift, and while government policies play a role, much of it comes down to individual choices.

Switching to solar energy is one of the easiest ways homeowners can reduce their carbon footprint, but only 4.2% of Canadian homes use solar energy now.

That number is expected to rise as more people realize they can help the environment while saving on energy costs. It’s a win-win.

3. Government Incentives and Rebates

One of the biggest reasons more people are considering solar power is that government incentives make it more affordable than most realize.

Programs like the Canada Greener Homes Loan offer interest-free loans of up to $40,000 for solar installations and energy-efficient upgrades. On top of that, certain provinces like

British Columbia have additional rebates of up to $5,000. (Source)

Many homeowners don’t even know these programs exist, but they can significantly reduce the upfront cost of switching to solar.

As the word spreads, more people are jumping on board, making solar energy an even bigger part of Canada’s energy future.

4. Diverse Climate Conditions

There’s a common myth that solar energy only works in hot, sunny places, but that couldn’t be further from the truth.

In fact, cold temperatures actually improve solar panel efficiency, and snow can even help by reflecting sunlight onto the panels and naturally cleaning them.

Take Calgary, for example. Although it gets cold in the winter, it receives more sunlight yearly than many European cities, making it a prime spot for solar energy.

As more people learn how well solar power works in Canada’s climate, they realize that sunshine isn’t just for warm places; it is a great option no matter where you live.

Must Read: Enhancing Customer Engagement During Canvassing: Best Practices for 2025

The Power of Canvassing in Solar Sales



1. Building Trust

Nobody likes spam calls or ads. But a real conversation? That builds trust.

When homeowners meet a real person at their door, they can see sincerity, ask direct questions, and get honest answers, creating a level of trust that digital marketing can’t match.

People are more likely to respond positively to solar when they can put a face to the information, making in-person interactions a key to building credibility and confidence.

2. Instant Answers to Homeowners

"Will I really save money?" "Does it work in winter?" "Is my roof even good for panels?" Instead of searching online for hours, homeowners get clear answers right away.

Having a human to explain things in real-time makes the process easier and helps them

confidently move forward.

3. On-Site Assessments for Accurate Recommendations

Not every home is solar-friendly, and Google Maps won’t tell you the full story.

In-person visits allow reps to evaluate roof conditions, sun exposure, and installation feasibility, giving homeowners a clear, customized assessment instead of a rough online estimate.

Read: Why Door-to-Door Sales Will Remain Relevant in 2025 and Beyond

Why Digital-Only Strategies Fall Short in Canada?



1. Online Ads: High Costs, Low Results

Solar is a big investment; most homeowners don’t decide based on an ad.

Online ads are expensive, and even when people click, it doesn’t mean they are ready to commit.

Without real conversations, ads alone rarely turn into actual sales.

2. Cold Calls: No Connection, No Interest

Most Canadians ignore unknown numbers or hang up on sales calls. Even when they answer, a quick pitch over the phone doesn’t build the trust needed for a homeowner to invest in solar.

Without human connection, cold calls rarely lead to real interest.

3. Solar Isn’t on Most People’s Radar

Many homeowners aren’t actively searching for solar because they don’t realize how much they could save or what incentives exist.

Digital marketing relies on people already looking, but they will not click, call, or engage if they are unaware of the benefits.

Learn: Top 5 Door-to-Door Sales Strategies to Succeed in a Digital World in 2025

How Technology is Making Canvassing More Effective in Canada

Door-to-door solar sales in Canada are getting a big boost from technology. Here’s how:

1. Smarter Routes with Mapping and Route Optimization

Getting from one house to another quickly is key for sales teams. Route optimization software finds the best paths based on distance, traffic, and appointments, reducing travel time and fuel costs. This means reps can visit more homeowners daily instead of wasting time on the road.

And it’s growing fast! The Canadian route optimization software market was valued at USD 69.591 million in 2020 and is expected to reach USD 144.836 million by 2027, growing at an annual rate of 11.04%. (Source)

More companies are using it because it helps teams work smarter, not harder.

2. Mobile CRM: Keeping Track of Leads in Real Time

Following up with potential customers is just as important as the first conversation. That’s where Mobile CRM tools come in. Sales reps can update customer information on the spot, set follow-up reminders, and track progress in real-time, all from their phones or tablets. No more messy notebooks or lost leads!

The demand for CRM tools is growing fast in Canada. In 2022, the market was worth USD 3.47 billion, and it’s expected to grow 14.7% annually until 2030. (Source)

Businesses are seeing how much easier it is to manage leads and close deals using CRM tools.

3. Digital Contracts and Instant Scheduling: No More Waiting

Nobody likes waiting. Instead of dealing with paperwork and back-and-forth scheduling, sales reps can now sign contracts digitally and book appointments on the spot. This makes it easier for customers to say “yes” without delays and keeps the process smooth for both sides.

With tools like digital contracts and instant scheduling, door-to-door sales teams in Canada can save time, reduce errors, and close deals faster.

Solar sales teams are working more efficiently using these technologies, reaching more homeowners and making the transition to solar easier than ever.

Go Through: The Evolution of Door-to-Door Sales in the Digital Age

How Knockbase is Making Canvassing More Popular for Solar Sales in Canada?

Knockbase is helping solar canvassing in Canada go from good to unstoppable. Smarter routes, better organization, and more wins for solar teams!

Here’s how:

1. Route Optimization

Canada is huge, and driving all over the place isn’t the best use of time. Knockbase finds the best routes in real-time, so reps spend less time on the road and more time talking to homeowners.

As a result, more doors are knocked, and more solar panels are sold!

2. Lead Management

Not everyone is ready to switch to solar right away, and that’s okay. Knockbase tracks every lead and conversation, so reps always know who to follow up with and when.

No more lost leads, just smarter follow-ups.

3. Real-Time Tracking

When teams are out in different neighborhoods, staying coordinated is key. Knockbase shows exactly where reps are, making it easy for managers to adjust plans and ensure every area gets covered.

4. Reporting And Analytics

What neighborhoods are the most responsive? What sales pitches work best? Knockbase tracks all of this so teams can focus on what’s working, help fine-tune their approach, and focus on high-potential areas.

No more second guessing, just data-driven success.

5. Appointment Management

With increasing interest in solar across Canada, speed matters. Knockbase lets reps schedule consultations on the spot, eliminating delays and keeping momentum strong.

When things move fast, deals close faster.

Conclusion

Canvassing is taking off in Canada because nothing beats a real conversation.

With smarter routes, easy follow-ups, and instant scheduling, knocking on doors is not only effective, but it’s effortless.

What is the best way to sell solar? Show up, talk, and make it happen.

About Knockbase

Canvassing is powering solar sales in Canada, and Knockbase is making it seamless. With

smart tools for lead tracking and optimized outreach, every step is smooth—verification successful, waiting for the next sale

Stay ahead with the best in the game.

Frequently Asked Questions

Q1. How does Knockbase help managers review performance in different provinces?

Solar demand varies across Canada, so sales strategies need to adapt. Knockbase provides real-time insights, allowing managers to review rep performance, verify conversion rates, and adjust action strategies based on regional trends.

Q2. How does Knockbase ensure coordination for solar sales teams?

Tracking progress can be challenging for reps working in multiple locations. Knockbase provides real-time updates so managers can verify completed visits, review team activity to determine whether they are proceeding, and ensure smooth operations.

Q3. Is security one of the reasons solar canvassing is becoming more popular in Canada?

Absolutely! Security, or the trust factor, is a big reason canvassing is growing in Canada. With

Knockbase, sales teams can verify leads instantly, keep customer data safe, and track every interaction in real-time. This builds trust and makes the entire process more efficient. Join Knockbase and canvass with confidence!

Q4. How does Knockbase ensure no lead is missed in solar canvassing?

Knockbase makes solar canvassing in Canada easier with smart lead management, like having a Ray ID for every prospect. Instant updates and automated follow-ups mean no opportunity slips.